Social media has been a great marketing tool for many years and if you own a small business without social media you are missing out on an enormous opportunity. Social media allows you to connect with people in your target market in new ways that you would never be able to do without it. When you add social media marketing to your small business plan, you will have an unstoppable force on your hands. Here are some of the top reasons that every small business should use social media for their business.
Share valuable content. When people get value from your content, they will share it with their networks and other people. Content is the heart of social media because it allows people to come back for more. When people have something to share, they are much more likely to tell others to do the same or pass on your information to their networks.
Increase traffic. Social media sites like Facebook and Twitter have become very popular ways of marketing a business because of the incredible number of people that can be targeted by them. When small business owners take advantage of these sites to increase traffic to their websites, they are going to get a ton of free advertising and more revenue from advertisers. The best part about this is that businesses don't have to pay a penny to use social media. They simply have to create profiles and start communicating with their target audience.
Share videos and photos. Pictures and videos are one of the most used forms of communication on the web. Millions of people each day use Facebook to post pictures of the latest happenings around their city and around the world. By posting images and short videos on your Facebook page, you can share the beauty of your city and give people a visual example of what the real you look like at work. People love to see images and pictures and if you have content that they can relate to, they will share it with their network.
Share information. Everyone loves to learn. That is why so many small businesses now post articles and blog posts on their websites in addition to their regular product and service offerings. Why not put that knowledge to good use and share what you know with your network? Share what you know about dealing with customers, marketing strategies, or building an online community. When you share information with your friends, you are reaching out to hundreds of people with the same idea and you are increasing the potential of those ideas becoming viral.
Create profiles and fan pages. You can also use social media to build your presence in other communities. In Facebook and Twitter, you can create a fan page that allows people to click on a fan page when they want to find out more about you. You can also join groups that have similar interests to your own and invite your friends . . . . . . to join.
Be an authority. You can become an expert in your field through sharing your expertise with others. This is one way that small businesses use social media to grow their customer base. For example, if you own a small business selling window blinds, you may start your own group on Facebook called “window blinds experts”. Once you set up that group, you can attract others who have the same expertise as you. Over time, you will have a large following who are interested in all things window blinds.
Expand your reach. The Internet offers so many opportunities to small businesses. You can expand your customer base by posting on your own website. That website can be used to post ads, and you can offer discounts to your customers. You can even host a webinar, sell products, and run promotional events. All of these methods are used successfully by many small business without social media management tools.