One of the most popular new methods of marketing and attracting people is business cards. It's a known fact that more people are using their smart phones to look up information and find details on different things they are interested in. In this case, business cards help them do just that. But before business cards, there were other ways people could market their products to interested parties. Read on to discover what these methods used to be like.
First off, there were flyers, which were distributed in large numbers during various events and seasons. People were asked to distribute flyers in their homes or wherever they were going so that the people they would be contacting will be aware of what they are offering. This was very effective for businesses as they could contact more people at once and attract more customers to their stores and booths. Unfortunately though, this method did not last very long. The printers, who have to pay a fee to the city, eventually stops printing them altogether.
Another method of promotion used to be door-to-door leaflet drops. This involves people delivering business cards to targeted households. This was a relatively cheaper way of getting the word out about a business. However, it could be quite time-consuming and it could also be dangerous because people could get scared off when they receive business cards from strangers. This is why flyers and phone calls are better options.
QR codes are usually present on business cards and other printed materials to make it easier for readers to know what the card says. This code, short for “raw readable code”, has become very popular over the years. Almost every business cards has a QR code nowadays because it makes the card practically reader-friendly. All a person has to do is to take his/her card to the cashier, scan the code and voila!
There are also websites that offer QR code generators. All you have to do is to enter the required text or images into the generator would give you a list of all the possible combinations. After choosing a couple of possible combinations, you could save them in your computer and try them on different printout printers. You should choose one that is going to print business cards with QR code. You can test it out on various paper-based business cards first and then once you're sure it will work for you, then you could go ahead and print it out.
You will definitely find that your efforts in promoting your business using business cards with QR codes are rewarded. You would notice a steady increase in your sales as well as your customer base. People will definitely be curious as to what this new business card trend means. They will keep you up to date with their findings. Keep in mind, though, that although the technology is catching up, there are still a lot of people who are not comfortable with it.