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How small business can survive in a recession is a question that most of America has been asking themselves over the past few years. After all, how does a small company stay afloat during a time when many large corporations have disappeared and millions of people are losing their jobs? How do you compete against giants such as General Motors, AT &T, and Verizon when every other company is either growing or trying to grow? Is it even possible to keep your small business viable and survive during these tough economic times?

Most small businesses have survived in this tough economic climate by growing their small businesses into something much larger than they were in the beginning. This requires capital and making sure that your company has enough of it to be able to grow will make or break your success in the market. How do you know how much money you need to properly finance your business? Here are some things to take into consideration.

Your location is key when it comes to how small business can survive during a recession. Some places are not only economically distressed, but they are also home to major corporations that could leave town if they weren't forced to do so. In areas such as Las Vegas, which are facing a bankruptcy, and Kansas City, which have seen a lack of growth in recent years, the corporation may be forced to move out of town if they cannot receive the financing they need.

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Another way how small business can survive during a recession is by expanding to other areas. Consider opening up a dollar store in a shopping center in your local area. This doesn't mean that you will be immediately replacing the income of the original store, but it does mean that you will be adding to your income. If you expand into a larger retail outlet, you may be able to add more employees, which can lead to even more growth and more income. So consider opening up a dollar store in a shopping center, if you are thinking about how small business can survive during a recession.

Don't forget about the Internet. Many consumers shop online, and many businesses have gone online to take advantage of this fact. If you can get your products delivered to your consumers via the Internet, you will find that your costs are lower, and you may actually be able to compete with some of the larger businesses out there. You may not be able to maintain the same employee count you had in the past, but you may be able to increase the number of stores you have by taking advantage of the growing number of businesses on the Internet.

Think about how small your physical presence is. If you have a small storefront, you probably won't be able to sustain the same level of sales that you might have done a few years ago. If you are trying to figure out how small business can survive during a recession, think about the profit margins you used to enjoy and realize that they won't be there. Instead, you might have to start cutting back on your overhead and your hiring, or you might have to downsize so you can afford to keep your storefront location open.

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Some of the best ideas on how small business can survive during a recession are to consider how the consumer market has changed. The past few years, the most popular items people spent money on were clothing and electronics. However, the last few years have seen the rise of services such as mortgages, loans, health insurance and Internet access. As a result, your typical consumer is spending more money than ever before on all sorts of different types of goods and services, and this has put a tremendous amount of pressure on retail store sales.

Another way how small business can survive during a recession is to focus on the unique qualities of your business possesses. Many large retailers started out as small companies, and they have fine-tuned their offerings in order to stand apart from the crowd over the years. In the past, a lot of research was done in order to discover what consumers really needed. As a result, these businesses were able to fine-tune their products to make them more appealing to customers. With this knowledge, you will have no problem surviving tough economic times when you tap into the unique capabilities of your company.

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