In the world of marketing strategies, business cards undoubtedly rank second to the handsomer's tools, i.e., vehicles and tools of marketing. Business cards are used by everybody from the businessman to the housewife to the school child. A business card represents a person's individuality, a person's face, an individualistic way of doing business, a unique identity. A business card therefore represents an important marketing tool that should be given due importance in every marketing strategy. But what makes business cards so special that they should be given the status of primordial necessity in any marketing campaign?
Well, honestly speaking, they are really very indispensable. With a single card, you would be able to present yourself and your line of business in a very professional manner. The impact it can have on your intended target goes beyond your imagination. It can make or break your potential. Hence it is essential that the design and the format of your cards' should be such that it can impact positively on the minds of people who would have some bearing on your potential clients and customers.
Apart from being professional cards, business cards should also be appealing enough to make them remember you. Your business card should not only make a good first impression but should also create a lasting impression. When a person sees you cards for the first time, they would want to have a look at the other cards that you have prepared in your portfolio for them to have a glance on. Such a move would not only make a good impression on them but would also remind them about you and the services and/or products that you are providing.
Apart from being appealing, business cards are also supposed to have a strong and recognizable design. They should be able to tell your business card from all the other business cards out there. If your business card does not have a striking design, then it will not be able to grab the attention of anyone. Remember that the design of your business cards is a representative of your business, and it should leave a lasting impression on whoever receives it. Therefore, it is very important that you give the designer the necessary inputs so that you get your desired end product.
If you are thinking that business cards are not much different from any other form of greeting cards, then you are certainly wrong. There are many different types of business cards out there, and each one of them carries a different message with them. Hence, it is very important that you choose the right kind of business card for your business. The following points would help you get an idea of the different kinds of business cards:
o Business Cards With Thanks You Notes: Here is where most of the misconceptions lie. Often, when a thank you note is written on the business card, people tend to misinterpret it as an indication that the business card holder feels grateful for the invitation. However, a business card holder would never think of thanking someone for the invitation so negatively. A business card should always include a note of thanks and a phone number where the guest can reach you in case they have any questions. This is how . . . . . . people remember you and will appreciate your gesture in the future.
o Business Cards With No Name: This is probably the most important part of business cards. You should never leave a business card without a name. Since this card will be left by your customer for several purposes, it is vital that your business card has a name with it. Without the name, it will serve no purpose and your customer will have nobody to contact you in the future, unless he remembers your company name.
o Business Cards: All business cards carry a certain amount of information about your company, the owner and the owners. You should try to keep all these details on the business card. Some businesses may prefer to insert a photo in their business cards, while others may want only a logo. If you are considering designing business cards for your company, you should ask your professional help, as it may cost you a lot more if you try to make these things yourself.