When it comes to advertising your business or products, business cards and leaflets are a cost-effective, cheap way of reaching out to your target audience. The card/leaflet is a simple, inexpensive way of informing potential customers about your business. Whilst they are relatively inexpensive in comparison with billboard advertising or TV advertisements, they still have the ability to make an impression. A customised card/leaflet can really showcase your company image and help you build brand awareness which is of vital importance to your success. Below are some of the key benefits of printing business cards and leaflets:
– Customisation – your personalised leaflet/card is unique to your business and therefore will reflect positively on you and your company. If you are running a small business with only one staff member, a customised card/leaflet made for your staff member will be treasured for many years to come. Even if you have lots of staff, customising your leaflets and business cards means you can give each employee their own unique card/leaflet to hand out to clients and other customers. This will show that your company values them as a team member and that they are important to you and your business/profit. It also shows your clients that you appreciate their effort in assisting you in your business and want to show your appreciation by giving them a business card/leaflet.
– Solid Advertising – your leaflets and business cards will serve you well in conveying your message to potential customers. These leaflets are often used to make a statement or promote a cause. They should be carefully worded and designed in order to attract the attention of your readers. The information contained within your leaflets should be clear and relative to your business. Your message must then be delivered effectively and in an attention getting way. If your readers do not understand your leaflets or card, they will not take any action.
– You Must Exist, As Well As Represent – A business card/leaflet is not just a piece of paper, it is also a representative piece of work, which means you have to make sure that it accurately reflects your business and its values. The card/leaflet must be made with the aim of representing your company and/or its values. This can be achieved by using bright and appealing colours. Be sure to include pictures as these will help potential customers identify your business with ease. Make sure the size of the card/leaflet is easy to read and print on a card stock that can easily be understood.
– Keep it Current and Relevant – Your leaflets and business cards need to remain relevant at all times. This means your information and graphics, whether included within the leaflet or printed on the card, need to be current. Do not try to be ahead of the trend by featuring images and information that have become outdated within the past few years. This will therefore detract from the credibility of your company and brand. Try to keep your leaflets and business cards current by ensuring they are properly formatted. Ensure the information is presented in a format that can easily be understood.
– Keep it Simple, Stylish and Functional – It is important that your business cards and leaflets are clearly understandable and clearly written. If they are to be an effective representation of your company and values, then they should not be cluttered, overly wordy or difficult to read. Keep it simple and professional.
– Use Colourful Design – There is no reason why your business cards and leaflets cannot be colourful. This can help attract customers to your cards and allow them to be easily kept up to date with what is happening within your industry. Colourful designs are also better reflecting the industry you are in. Consider using bright colours, a logo and fonts that are reflective of the company's values.
– Be Unique, Expressive and Effective – Your business cards and leaflets must stand out from the competition and not simply portray the same stale and old information. If they do not do this, then they will be viewed as ordinary and pointless. It is vital that you design and develop your business cards and leaflets in such a way that is different and unique to all other business cards. Consider including pictures, vivid and enticing headlines and any other features that make your leaflets different. This will ensure that you stand out from the crowd and will draw in more customers and interest to your company and its products and services.
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