If you're thinking of making a first impression in person, well-done business cards make the perfect first impression! But they don't just have to be sent out to people you know and perhaps work with. It's becoming increasingly common for businesses to take their branding and marketing on the road as well. This means that there is a greater need for business cards.
When you're going out for dinner or lunch with someone new, what do you want to put on your business cards? Do you want them to reflect your personality and interests? Maybe you'd like to include a photo of yourself – a candid shot if possible – to give some thought to the effect you're trying to create. There are so many options to consider, it can be overwhelming. So, what is the answer?
Your best bet is to get clear, white paper. White, clean cards reflect well and give off an overall feeling of professionalism. The downside is that this type of paper is also the most expensive type of cards, and this could potentially put you off purchasing them altogether. However, there are several options to consider, and you certainly won't be stuck for choice when it comes to business cards!
If you're working with a limited budget, you can still get a professional-looking set of business cards by asking your business card provider to print the cards for you on a less expensive quality paper. This might mean you have to sacrifice some colour options and even printing costs – but in the end it can still be worthwhile if you're stuck for choice. Another option is to ask your supplier to request a customisation of the paper. They may not be able to guarantee anything, but they can certainly provide you with a range of options.
If you're in need of a high-quality business card, then the best way to go about finding a provider is to ask around and see who else is using professional printers. Word-of-mouth advertising is always the best way to gauge your success in a business environment – so talk to friends and business owners to see who they use and what their experience has been. You may also do some online research and compare prices. Some printers offer discounts on bulk orders too, which can help to bring the cost down. If you do use more than one type of card for various aspects of your business, make sure you're aware of the different costs associated with these so you can accurately calculate your budget.
You can also buy printed business cards online, but beware of the scams. Online suppliers . . . . . . might seem like a good deal, but many will simply charge shipping and handling fees along with the cost of the cards. This makes it difficult to get a good deal, and there's always the risk that the cards don't arrive on time. Using a reputable supplier is a better option, as they can offer reliable delivery on time and there will be no need for you to pay extra charges. This is especially important if you need a large number of cards. You can usually find a good supplier by doing a search on Google or Yahoo!