Business cards are an important business tool and as such they must be kept in perfect condition to ensure that they remain effective. Unfortunately, this can often mean throwing away expensive business cards which are no longer of any use to the organisation. Whether your cards are professionally printed or your own design is too complicated, it can be easy to make mistakes that end up with you wasting time and money on cards that have no further use to you. Taking some simple steps can help to ensure that you keep your cards as good as the first day you printed them.
Firstly, it's essential that you keep your business cards in full strength. Although most small business cards will only have a print area, it's important that you also keep a note of where the card went after you've finished using it. There's nothing worse than losing your business card at a party because you didn't remember to keep it back in your pocket! Always write down your card's location in sticky notes and store them in one of the many quality security shredders that you'll find in most office environments. Not only will this help you easily find your cards if they get misplaced, but also ensure that you have a record of them for the future. It's worth remembering that although your card might be safely stored, there are hundreds of others like yours which have been put out in the market and are now competing for space.
It's a good idea to print off your blank card before you throw it away. This will allow you to review your design for damage or miss-prints. If you know exactly what you're trying to do, you should try and avoid areas that may have the potential to cause damage with ink. A good idea is to try and highlight your design on the card. You could highlight the logo or a slogan, something that will make it stand out and give it some character.
Another issue that often occurs when your business cards are blank is that people can often write on them. If you're targeting younger clients or employees, you shouldn't write any names on the cards, as this could easily be construed as discriminatory. There are printers out there that have the ability to print on blank cards so you can still showcase your company's image. If you've got any slogans or logos on the business cards, you may want to place them at the back of the card, as these will not be offensive.
The main thing that you must remember when choosing blank business cards is that you should always choose a high quality printer that can create a quality card. This means using a card machine with an excellent quality printing output. A good printer will ensure that the image on the card is clearly legible and won't become blurred over time. For the best results, you may want to use a card machine that can print a business card quickly. A faster printer won't have to add extra material to the card . . . . . . over and above the basic colours.
Keep in mind that blank business cards are quite cheap in comparison with standard cards. However, they are still useful for a variety of purposes. When choosing blank cards, it is important to pay attention to the details, such as the deadline for which you wish the materials to be received, and whether they can be printed online or via a printer. If you're unable to find exactly what you need, there are a number of web-based companies that can help you. For a small amount of money, these businesses can take care of all of your business cards needs, making it easy to focus on your other marketing efforts.