Small businesses should be using Instagram to promote their products and brand. It's free to join, allows for unlimited sharing of photos and allows you to connect with customers on a more personal level than most other forms of social media. You can also find out what your audience likes by posting interesting photos to share with them. With over 300 million users already using Instagram, it's easy to see why this form of marketing has become so popular. There are five simple reasons small business should be posting photos on Instagram regularly.
Photos allow you to interact with customers on an even deeper level. When customers enjoy your content, they want more of it. They'll tell their friends who they know to post similar pictures, and soon there will be a viral component to your marketing campaign that keeps your company at the top of everyone's mind when they need your services or products. People love to see what others are doing, and seeing great pictures of your products or services can get noticed by hundreds of people who are looking for you on the Internet.
Small businesses should be focusing on quality posts. Unlike social media sites where you're expected to come up with a half-baked post that no one will think was anything special, Instagram offers users plenty of freedom in their posts. Businesses that care about getting noticed will post consistently, creating momentum that will grow their following quickly. It's important that any posts made on the platform match the quality of the content posted elsewhere. By regularly posting high-quality material, you'll get noticed along with your competition.
When small businesses use Instagram to get noticed, they need to use proper branding. Many businesses that use Instagram as part of their promotion process have been confused by the visual elements of the platform and fail to capitalize on this opportunity. Instagram posts should be clear and concise, allowing customers to understand what you have to offer. If customers can't find what they're looking for when visiting your page, chances are they'll go somewhere else to read about it.
Because Instagram is highly competitive, it's imperative that businesses use their account to promote only. Every post should be centered around a single idea, product, or service. Hanging pictures of your products along with sales pitches isn't always a good idea. If you want to get noticed on the platform, you need to focus on one idea at a time.
If you're using promotional materials to get noticed, such as posters and flyers, it's important to remember that most people are not comfortable walking up to large, intimidating advertisements. For this reason, it's a good idea to limit the size of your posts. Keep them short and relevant to your content. Long posts that detail your products or services in great detail will not necessarily draw in new followers. They may also turn off readers, especially if they see lengthy ads.
Posting photos on your small business Facebook page will help you get more attention. Take several shots, focusing on certain parts of your products or services. Include a caption detailing the photo, including any special details or places featured in the shot. Photos work best on a small business Facebook page, so make sure to place them appropriately. For instance, you'd never want to post an actual family photo if you sell fishing lures.
In order to get . . . . . . more customers through Facebook, it's essential that you take the time to interact with your fans. Look at each comment posted by a fan and include questions or comments relevant to your business. If you provide helpful, quality information, you will increase the chances that a follower will visit your page and click on a link to your business. Small businesses need to utilize every tool available in order to thrive, and it's essential that business owners know when it's necessary to change tactics.