Why vertical? It is a question many people ask when they start a new project, often wondering if there is any advantage to going with the vertical format. The answer is both “yes” and “no.” The reason why is because the advantages and benefits of vertical can be very different from those of horizontal. In this article I will provide you with the details. Let's get started!
Vertical cards have several advantages over horizontal ones. The first advantage is that vertical can allow you to present more information on your cards. This can include things such as a company logo, slogan and website address. This means that you can provide more to the customer which leads to more conversions, which we all want.
Another advantage of vertical format is that it gives you more space to write. This is great for presenting a lot of information to a customer. A horizontal format could allow you to cut out a lot of information that would leave the customer thinking that your product is not worthwhile. While we all hate the idea of not being able to fully read what we are reading, sometimes we have to take it in stride. In this case, vertical cards allow you more freedom. You can fit a lot more content onto the card without having to worry about everything being blocked by the lines.
There are also some things to think about when it comes to using vertical formats versus horizontal ones. Most importantly, does the vertical format better when you are trying to sell a product or service? Does it work better if the product is digital, like an iPhone or a laptop? These are all questions that you need to consider. The answers may surprise you.
One thing that the internet world has proved time again is that when it comes to selling products, people respond much better to a visual aid than they do to a verbal explanation. Visuals are easier to understand and digest. This is why most successful marketing campaigns are put together in a vertical format. If your website or business is visually appealing as a whole, your visitors will be much more likely to stay and look around.
So how does vertical business cards work best? Most professionals agree that a vertical format allows for more flexibility when it comes to displaying the company name and logo. Having the top portion of the card be white gives the customers an easy way to spot the branding. While this does increase the visibility of the logo and name, it also makes it harder for the customer to write anything down on the card. It's not that they can't see it, but they are limited by the size of the font.
When you are using vertical cards, it is important to place the image higher on the page. The bottom of the page where the card would go if displayed horizontally is ideal. This is important because it lets the customers see the logo and the name first without having to scroll down the page. Many times customers want to look at what's on the top of the page before they read the small print. Having the information easier to see also helps them make the buying decision quicker.
When both vertical and horizontal format options are used, it's really just a matter of taste. Some people enjoy the appearance of the vertical cards while others prefer the horizontal format. No matter what your choice is, you will benefit from creating a professional looking business card with either method. There are several high quality online printing companies that can help with any of your needs. Feel free to use a service that can create stunning cards for you!
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