Business cards are a great way to market yourself and your business, but they don't really get the exposure you might like. They're small and easily lost, and they're a rather ineffective way to market your business. Here are five tips to help you with that.
The first thing you need to do to get more use out of your business card is to make sure it's in your colour of choice. This doesn't mean you have to go with the most popular shade of green, but it does mean you should choose one that reflects the type of business you run. If you own a boutique downtown, for example, you'll want to choose a card that matches that. If you operate a pizzeria downtown, a flashy, bright red business card will work better than a subtle, warm yellow. Choose a card that best represents your business.
Next, you need to have a card that reflects who you are as a professional. When people are looking for a particular type of person to handle their needs, they're not going to look at your colour choices or even at the layout of your card. Instead, they're going to read your card's splash page and immediately decide if you're the person for them. If you're serious about your career, take the time to put together a great card that shows off what you're capable of. This will show potential clients that you're serious about building a successful career.
One mistake many people make when designing their business cards is making them too generic. Yes, a card may look good enough to pass out, but if no one actually calls the company, it's really just a waste of money. Make your card stand out above the rest by including your name and the name of your business. Showcase your work at a memorable rate.
Finally, make sure the design of your business cards is easy to read. The font is going to be very important, so make sure it's legible enough and isn't too fancy. If you can afford a professional designer, do so. Otherwise, try to stick to simple designs that won't cost an arm and a leg. Many people who run businesses in Canada prefer to use plain, simple cards because they make the whole process easier for clients.
When you're designing a card, think about whether you want to include something practical like addresses, phone numbers, or directions to your business or just a photograph of you. Many people tend to leave out these details, but think about how it would feel to receive a business card with your name and phone number printed on it. Do you want to hand the card out? If so, then you might want to include address and phone numbers on your card. If not, you can always get these added later. Just don't do it haphazardly, as this can look unprofessional.
You'll also want to consider the colour of your business cards. Some are more traditional, using black text on a white background. Other business cards are more creative and use colourful images such as animals or different coloured backgrounds. Think about what you want your card to say, and make sure you stick to it!
Take your time when deciding on your business card design. Don't let anyone influence your decision. This will be your first contact with that potential client, so you want it to go smoothly and leave a good impression. Make sure you get the information you need on your card before you hand it to someone – make sure you know their full name, for example. This way, you can avoid making any mistakes when you hand them the card!
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