Business Standard is among the largest Indian English-English daily magazine published by Business Standard Limited in both English and Hindi languages, the latter being the national language of India. It is a member of the family of magazines called” Publications of Indian Industrial Enterprise” published by the Indian Printing and publishing Corporation and is dedicated to “the industry”. The magazine is scheduled for four weekly issues every year.
The business standard strives to bring out news and feature stories on various sectors of Indian life under the wings of its journalists. It aims at providing an exclusive and comprehensive report on the topics of economy, politics, social issues, education, healthcare, sports, culture, travel and tourism, and financial aspects of business and economy. In this respect, it follows economic times like the manufacturing, sales, trading, distribution, retail, and financial announcements of Indian companies. As an unbiased and investigative newspaper, it follows international news and issues related to Indian life and economy.
This newspaper has been able to gain immense popularity not only in the domestic market in India but even beyond its borders as well. Even International Readership is on the rise with the rising acceptance of Indian newspapers amongst international readers. Today, Business Standard has published more than twenty-five thousand copies of its original Hindi newspaper and another twenty-eight thousand copies in Punjabi. It has also published one hundred and sixteen pages of foreign language version of business standard daily in partnership with Etablai.
The business standard aims at providing its readers the current information on all the happening events happening in India and Indian business and economy. It presents news on different sectors of life such as agriculture, manufacturing, construction, infrastructure, retail, services, finance, telecommunications, healthcare, and banking. Besides, it carries a separate section on new entrants and key players in the Indian economy. It also publishes the profile of eminent personalities in Indian politics, society, arts, and culture. The India business standard's sister newspapers include India Lawyers for Lawyers and India Business Standard. The business standard's sister newspapers publish weekly Digest of Indian Consumer Price Index (ICPI) and the Consumer Price Index (CPI).
In its dedicated feature, it carries an extended front page with a separate profile of every cabinet minister of the national government. Moreover, this newspaper published the cabinet's decisions on the day-to-day basis and distributes them to all the newspapers across India with a dispatch date. Though Business Standard has limited manpower in Delhi, yet it continues to manage smoothly despite of a critical economic downturn. In the previous years, this newspaper had faced tremendous loss due to the split and decline of several newspapers industry, yet it recovered gradually and today it enjoys a strong circulation among the common man.
On the other hand, Business Standard proudly announces that its web site has reached a wider audience through the introduction of its mobile application “aps”. The app offers users a simple and easy access to the business information. The application can be downloaded free of cost from the official website of Business Standard. It provides comprehensive information on the latest product and services, as well as the latest news and events happening within the company. Business Standard's website offers users an extensive collection of articles written by eminent authors and journalists, as well as the photo gallery featuring the company's prominent personalities.
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