You may be asking yourself how to create business cards that stand out from the crowd and make a great first impression. If you have been trying to market your business through a lackluster social media presence, it is time to take action. With so many websites and networks available, it can be difficult to get people to notice your company, especially if you are brand new. But a new marketing campaign can help you gain that much needed exposure.
Many businesses now days use Facebook and Twitter, as well as many other social media outlets, to reach out to potential clients and customers. Even if you have a website or blog, these sites still provide valuable contact information for prospective clients. Social media helps you connect with these potential clients, which creates an opportunity to increase brand awareness. For this reason, many companies are investing in creating business cards with social media in mind.
If you haven't already done so, you should invest in business cards with social media in mind. In fact, a recent study found that businesses with a Twitter presence were thirty percent more likely to have a higher rating on Facebook than those who didn't have one. It is no wonder that the trend continues to grow. When you incorporate your company's logo and contact information into your social media strategy, you will find it pays off big time. Business card design is an important part of this strategy.
One of the first things to remember when creating business cards for social media is to keep them simple. You don't need to go crazy on the color combinations and graphics, but just add a few visual elements to make your card stand out. Most people prefer to have a logo on the front, and a larger contact information area to write their name, address and phone number on the back. However, it doesn't need to be a large image. A simple font and colors that compliment each other can look stunning.
Don't forget to utilize a strong, functional call to action. Your goal is to get your reader to take immediate action. If they are interested enough to visit your site, then they probably won't be very interested in your contact information. Your business cards for Twitter, Facebook and LinkedIn should always have a strong call to action. You should ask your audience to “Please take action now.”
The second most important aspect of business cards for social media is how easy they are to read. You definitely want to make sure that your font is large enough to be readable, but not too large to hide the contact information and logo. Using black text on white background is also a good Pro tip. Your contact information and logo should be easily readable at all times. Black text on white background tends to be the best choice.
The last thing to keep in mind when creating business cards for Twitter, Facebook and LinkedIn is how they will look on the screen. In order to create business cards for these social media outlets you need to use a special version of a software application. Many people don't want to waste money downloading and using a fancy software program. The best Pro tip we can give you for this issue is to invest in a screen capture software program. This will allow you to create your cards in screen shots which will look amazing.
We hope that the information in this article has given you some useful ideas for making your business card design. Our next article will provide tips on how to create business card designs for the iPad and smart phones. We will also go over the special finishes that you can apply to your cards to give them an even more professional edge. By taking all of the tips in this article into consideration, you should have no problems completing a great business card design.
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