For many, business cards and logos are not as important as they once were. However, for some other businesses they represent a great deal of importance. When you are creating or updating your business cards and logos, it is important that you carefully consider what you have to offer. You want your business cards and logos to reflect your personality and help create a sense of professionalism in your company.
To begin with, you need to consider your business. What do you do? Do you sell a product or provide a service? Are you a service provider? Is your company name professional or not? The first thing you want to consider before purchasing business cards and logos is what your business does.
For example, if you are the owner of a lawn care company, you are probably going to want business cards that have a professional looking logo on them. On your business cards you should have a logo for your company, or a picture of your company's biggest or newest product. This can really build brand recognition for your company and give it a sense of direction. A lawn care company may not think too much about making sure its business cards and logos are professional, but they should! There is no reason for a lawn care company to have business cards and logos that are amateurish and not professional looking.
If you are the owner of a computer repair shop, then your business cards and logo should reflect that fact. People need to know that your company is not going to come across as just another computer repair shop. People need to know that when they get a card from your company's website or direct mail you are making an investment in your company's professionalism.
Your business cards and logo should also include your company's name. Even if you have multiple companies that all represent the same part of an industry, each one representing something different, having your company name on your cards gives people an idea of what you do. You want to make sure that your company's name is on there because people will associate that with your business and the services that you provide. If you do not have your company's name on your business cards and logo you may be losing potential customers.
The best way to make sure that you have your company name and logo at the top of your business cards is to include it in every other business card that you issue. Every business card that you issue should have your full contact information printed at the bottom. This is the best way to gain the trust of your customer base. Many people have the impression that if they can't see your name and contact information right away on your card then they aren't interested in your services. People don't want to wait to call you or visit your business before they decide if they want to hire your services.
When designing your business cards and logos make sure that you stay consistent. . . . . . . Your logo should be the same on every card that you produce. Your company's name should be on all of your business cards and on your website as well. Every piece of promotional material that you create for your company should have your logo clearly displayed somewhere. Your company name should be on the envelopes that you send out brochures to, on the thank you cards that you send out and on any other marketing materials that you create. Your logo is your company's identity and it will help people to remember you and to trust your company.
The design of your business cards is only as good as your creativity. Make sure that you are not afraid to put your personality into your business name, slogan, and everything else about your business. Your name is how your customers will know who you are and what your company does. Design your business cards and make them reflect your personality.