It's the simple little sticky notes that many of us use to write names, addresses and other information down, but what are business cards printed on really are? Most of us have seen them – they're the little cards that you carry around in your wallet or purse that list out your name, address and telephone number. They serve a very simple purpose – to help you get a message across to another person. But what are they used for and how do you make yours stand out from all of the others?
Business cards aren't usually made of anything fancy at all. In fact, they're fairly plain cards that are actually plastic and laminated with an acid free coating to prevent it from being destroyed by water or a liquid. They're also usually made of heavy card stock paper, similar to letter paper, and may be laminated as well. This means they won't tear easily, and they can be folded into such a way that they'll fit snugly inside your wallet or purse.
Cards are used in almost every conversation in the world. If you're walking down the street, you pick up a card from a stranger, read what is written on it, and then write the same information down on another card. If you're sitting in a restaurant eating your lunch, someone will likely drop you a card with their information written on it. Even if you're just talking to your best friend over coffee, you could probably write down his cell phone number on your card and pass it around to a few other people for them to see. No matter where you go, people are going to use cards to take information from you.
If you think about it, this makes sense. Why wouldn't you want to be able to leave a lasting impression with people? After all, you work hard for your money and it would be rude of you to leave people without the funds they'd paid you with. You wouldn't think about writing down your phone number on a sticky card, would you? You'd just say “call me later” or hang up the phone.
However, it's important to consider the importance of having business cards printed on durable, professional-looking materials. With some of the low-end business cards printed on generic, thick cardstock, they can easily get folded and damage easily. Even though they're cheap, they needn't look like an afterthought. Instead, choose something a little more classy to impress your clients and give them an easy time remembering you.
The quality of the card will obviously depend upon how much the company is willing to spend to print it. If the printer is struggling with the design or sizing, they won't have much of a choice. However, there are ways you can ensure yours will look professional without breaking the bank. Some simple tips include:
-If you're buying from an online retailer, always check the address and contact details. Don't trust a site that doesn't provide clear, accurate information. Even if you're buying a purely physical product, it's important to make sure the contact information is clear. If you're ordering from an international site, you'll want to double check to ensure the cards are actually printed in the country you want.
There are so many different kinds of cards to choose from. What are business cards printed on will depend a lot on the nature of your business and the type of image you want to portray? Whatever you do, don't go for cheap, disposable items. They won't last and, worst of all, they won't help your business.
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